Quite often people are asking me for a systematic approach to learn email marketing.

Well, I think that if you use the following checklist to research the answers to the questions in the list, you´ll become a successful email-marketer. Here it is:

 

Step 1: List Building Basics

 

• What is List Building all about?
• What can an Email list do for your Business?
• Important List Building Facts to Consider
• The Essential List Building Success Factors

 

Step 2: List Building – Step by Step

 

• Preparing the Lead Magnet
• Setting up the Lead Capture Page
• Setting up the Email Automation
• Setting up your Tracking Strategy
• List Building Traffic Strategies
• Analyzing your Results
• Optimizing your Campaign

 

Step 3: Advanced List Building Strategies

 

• Creating High-Converting Follow Ups
• Split Testing Emails
• Using Polls to Increase Opt-Ins
• Optimizing Confirmation Emails
• Resending Unopened Emails

 

Step 4: Additional Tips

 

• Do’s and Don’ts / Best Practices
• Premium Tools and Services to Consider
• Case Studies
• What are the Frequently Asked Questions